To increase the odds that an audience will actively listen, understand, and remember the message, the final blueprint requires the use of Visual Content. By requiring such, speakers appeal not only to audience members’ sense of hearing, but also their sense of sight with words drawing mental pictures.

Without the inclusion of Visual Content, such as stories, examples, and analogies, message comprehension is challenged by abstract concepts. Especially if a message contains complex information presented to an audience for the first time, speakers have difficulty focusing audience attention.  Audiences may applaud speeches without Visual Content, but a week later can’t remember much of what was said during the presentation.